01
Google Ads
management
SEARCH & PMAX
Search, Performance Max, YouTube and remarketing campaigns built around buying intent, with negative keyword work that stops your budget answering irrelevant searches.
Performance Marketing
More Clicks. Better Leads.
Higher ROI.
Advertising budgets disappear quickly when nobody is checking what each click costs you. We run Google Ads and Meta Ads against a number you set, and we recommend switching a channel off when it stops clearing that number.
What you end up with when every rupee is tracked
Three things decide whether a paid campaign works. Who sees it. What they see. Where they land. Budget goes into the first, a little into the second, and almost none into the third. The page they land on is where the money is lost.
Before we spend anything, we make sure the tracking is honest. Form submissions, calls, WhatsApp clicks and purchases all need to be recorded and attributed correctly. Without that, every later decision is a guess, and the platform will happily report success while your phone stays quiet.
We also care about lead quality, not just lead count. A campaign producing plenty of enquiries your sales team cannot use is an expensive failure. So we ask what happened to last month's leads, feed that back into targeting, and adjust who we are paying to reach.
A known cost per enquiry
TARGET CPL CAPYou know what an enquiry costs on each platform, so budget decisions stop being a matter of opinion.
Better quality leads
SALES CRM VERIFIEDTargeting tightens around the enquiries your sales team can convert, and away from the ones that waste their day.
Tracking you can trust
100% VERIFIED CAPIEvery enquiry is traced to the campaign that produced it, so reports match what your team actually received.
Spend you can turn up
PREDICTABLE ROASOnce the numbers hold, increasing budget becomes a calculated decision rather than a gamble on a good month.
Five core disciplines in
Performance Marketing
The technical and strategic work we take full accountability for, written plainly with zero hidden assumptions.
Google Ads
02
Meta Ads
management
SOCIAL FUNNELS
Facebook and Instagram campaigns for audiences who are not searching yet, using audience testing, creative variations and retargeting of people who already visited.
03
Landing page
builds
HIGH-INTENT PAGES
Dedicated pages that match the promise in the advertisement, load quickly on a phone, and ask only for the details your sales team genuinely needs.
04
Conversion
tracking
SERVER-SIDE CAPI
Proper setup of conversion events, call tracking and offline import, so the platforms optimise towards real enquiries instead of button clicks.
05
Lead quality
review
CRM INTEGRATION
A field in your CRM where each enquiry is marked won, junk or unreachable, imported back into the ad platforms so bidding follows the buyers you can serve.
Our Approach
We follow a clear process from strategy to execution, turning your business goals into measurable digital growth.
What clients ask before they start
Who owns the ad account and the data?
You do. Campaigns are built inside your own Google Ads and Meta Business accounts, with us added as a manager. The account history, audiences, conversion data and creative sit in your accounts from day one, so if you move to another agency there is nothing to transfer. Our access is removed on the day you ask.
Can we send ad traffic to our existing website?
Sometimes, if the relevant page is fast and focused. Usually a home page is the wrong destination, because it offers a visitor every option at once when the advertisement promised one. A dedicated landing page gives the click a single thing to do, and we can run it against your existing page and let your own numbers settle the question.
We tried Google Ads before and it did not work. What would be different?
The first thing we would check is whether it was measured properly. An account can look busy while counting page views as conversions, bidding on searches from other cities, or sending traffic to a page that takes eight seconds on mobile data. Sometimes the ads were fine and the follow-up on enquiries was the real problem.
How much budget do we need to start?
Enough for the campaign to collect real enquiries before you judge it. How much that is depends on how competitive your category is and what one customer is worth to you. We would rather start on one platform with a budget that can run properly for a few months than spread a small amount across four.
What happens to the leads after they come in?
They reach you immediately, by email, WhatsApp or straight into your CRM if you have one. Speed of response changes results more than most ad settings do, so we usually look at how quickly your team calls back. Where that is the bottleneck, automation can help.
RELATED EXPERTISE
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Ready to turn your ad spend into measurable revenue?
Book a free performance audit. We will review your current campaigns, identify waste and show you exactly what better looks like.